Creative direction / Art direction / UI/UX design
The launch of Netflix and WWF, Emmy winning nature odyssey “Our Planet” reached close to a billion people. What began at the World Economic Forum in Davos, with panelists Sir David Attenborough, Al Gore, and Jacinda Ardern, was launched in full with ourplanet.com. While working at B-Reel, I had an opportunity to lead the creation of the digital platform that, for the first time in Netflix history, connected with the streaming site to make the series’ impact go far beyond the series itself.
Approach to UX
I designed the UX to be centered around the seven habitats introduced in the series, letting people dive deep into our natural world to learn about the most pressing environmental challenges we’re facing. The website offers information about the importance of biodiversity, gives advice on reducing the impact on the planet, and enables visitors to pledge their name for the most critical environmental issues. Our Planet also provides a wealth of resources for schools and other educational institutions to use in their work.
In the first three weeks of the launch:
Over 1,5 million visits
110K users completed the Explorable Globe
50,5K sign-ups (70% conversion rate)
370K clicks to WWF website